Boundless Marketing

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Review Management

Elevate your brand with our “done for you” Review Management Service. Our expert team will enhance your online presence and bolster your credibility through a stellar and ever-growing collection of customer reviews and testimonials. 

Capture and Showcase More 5-Star Customer Reviews Through Our Comprehensive Review Management Services

Capturing and managing online reviews can be daunting for any business. With our comprehensive Review Management Services, we ensure that your positive feedback is amplified while negative reviews are mitigated quickly and effectively.

We’ll help you proactively generate new, genuine online reviews that resonate with your potential customers while helping you respond to and manage reviews across platforms effectively. Then, we help to transform your reviews into powerful endorsements of your quality and reliability across the web, leading to numerous business benefits.

Stand Out Where Your Customers Are Looking, Including:

Why Are Online Reviews So Important in B2B?

Throughout the B2B buyer journey, where decisions are often data-driven and steeped in research, the key to converting interest into engagement and trust lies in meticulously managing your online customer reviews.

Customer reviews and testimonials aren’t merely feedback—they convey your reliability, quality, and industry authority to everyone who sees them.

In fact, according to a benchmark report by G2, a striking 92% of B2B buyers are more likely to purchase after reading a trusted review, emphasizing the critical role that effective review management plays in a company’s success.

The Business Value of Managing Online Reviews

The business impact of online reviews is undeniable, including:

Increased Trust and Credibility

B2B buyers rely on reviews to gauge the reliability and quality of potential partners. Effective management of online reviews can significantly enhance trust and credibility.

Higher Conversion Rates

Positive reviews can lead to higher conversion rates, with a significant percentage of B2B buyers more likely to make a purchase after reading a trusted review​​.

Improved Ranking in Search Results

Effective review management contributes to better SEO and search engine rankings, particularly for local and specialized B2B services.

Enhanced Customer Insights

By monitoring and analyzing reviews, B2B companies can gain valuable insights into customer needs and preferences, which can inform product development and customer service improvements.

More Effective Marketing Strategies

Review analytics can provide B2B companies with data to refine their marketing strategies, targeting the right audiences with the right messages.

Greater Competitive Advantages

A positive online reputation can set a B2B company apart from competitors, as reviews serve as a key differentiator in the marketplace.


Valuable Feedback for Continous Improvement

Online reviews provide immediate feedback, allowing businesses to quickly identify and address areas of concern and thus continually improve their offerings and customer service.

Greater Customer Engagement

Responding to reviews shows that a company values its customers’ opinions, fostering ongoing engagement and dialogue with both current and potential clients.

A Significant Increase in Revenue

As reviews can influence the buying decision, managing them effectively can lead to an increase in sales. In some cases, even a one-star increase on review sites can result in a 5-9% increase in revenue​​.

Increased Customer Retention and Loyalty

Through timely responses and resolutions of issues raised in reviews, companies can improve customer satisfaction and retention.

The Challenge of Managing Customer Reviews

Despite its importance, growing small and midsized companies grapple with many challenges that can make review management complex. 

Time constraints often push the task of actively soliciting and managing reviews down the to-do list, as day-to-day operations consume the bulk of attention.

Limited resources compound this issue, as smaller or expanding companies and their teams may lack the staff necessary to dedicate to the continuous cycle of monitoring, responding to reviews, and managing customer feedback.

Get More 5-Star Reviews and Testimonials Than Ever

This is precisely where our turnkey Review Management service steps in—to alleviate these pain points and help your company get the most value from reviews. 

We ensure that your positive online reputation receives the attention and expertise it requires without diverting your focus from core business activities.

With Boundless Marketing, the management of your online customer reviews and testimonials is in our expert hands, leaving you free to focus on growing your business.


What is Review Management?

Review Management is the systematic process of gathering, monitoring, analyzing, and responding to customer reviews across various platforms to enhance a business’s online presence and reputation. It involves strategies to encourage the generation of more positive reviews and address negative feedback constructively, showcasing a company’s commitment to its customers.

Effective review management contributes to improved customer trust, higher search rankings, and can significantly influence purchasing decisions by offering a transparent and responsive image of the business. This process helps maintain a positive online image and serves as a critical feedback mechanism for continuous business improvement and customer satisfaction.

Elevate Your Star Ratings Across Major B2B and B2C Review Sites

A Reputation That Truly Shines

Amplify your B2B company’s visibility and credibility with 5-star ratings on essential online platforms, such as Google and Facebook, industry-focused review sites, and more—wherever your clients, prospects, and potential employees are evaluating your products and services. Some B2B-focused examples include:

  • Google Business Profile (aka Google My Business)
  • Facebook
  • BBB
  • GlassDoor
  • Capterra
  • Clutch
  • Trustpilot
  • Software Advice
  • And many, many more

Our Comprehensive Review Management Service

Through our “done for you” service, we help you generate more customer reviews, increase credibility, strengthen customer relationships, and outshine your competitors. Whether you’re a local business, national, global, or a multi-location enterprise, our Online Review Management Services are customized to fit your unique needs.

We don’t just help to increase your review count; we help to elevate your overall star rating across the web and display reviews with pride. With our services, you can expect your Google Business Profile, local listings, and major review sites to reflect the excellence of your brand.

Capture 5-Star Experiences With Ease

We make it simple for your clients to sing your praises with our seamless review acquisition process. From sending gentle reminders to encouraging satisfied customers to share their experiences, we help to transform positive interactions into rave reviews.

Achieve Online Reputation Excellence

Attract more customers by enhancing your online reputation with positive reviews and ratings across multiple platforms. This will help you stand out from the competition and become the preferred choice for potential clients seeking the solutions you offer. 

Showcase Your Great Reputation Across Critical Platforms

Gain visibility where it matters most. With enhanced ratings on platforms like Google, Facebook, BBB, and industry-specific review sites, we help place your brand at the forefront of your client’s decision-making process.

Broadcast Your Testimonials Strategically

We help to make your outstanding ratings, reviews, and reputation visible across your digital channels, from social media to your website. You'll attract new customers with genuine, verified testimonials.

Monitor and Respond to Reviews Quickly

Stay ahead of the conversation and manage online reviews with proactive review monitoring across numerous platforms. Receive instant alerts to celebrate positive feedback and address concerns rapidly, reinforcing your brand’s stellar image.

Mitigate Negative Feedback

We help you capture and address negative feedback from customers directly, rather than sending them to external review sites to express their dissatisfaction. You'll minimize public grievances and maintain a positive brand narrative.

Convert Reviews into Conversations

Reviews are more than just comments; they're the start of a conversation. Our strategies help you analyze reviews and engage meaningfully with your customers, resolving issues promptly and fostering lasting loyalty.

Cultivate Customer Advocacy

Your satisfied clients become your most effective advocates. Our self-sustaining cycle of feedback and reviews helps convert prospects into loyal customers, significantly enhancing your market position.

Display Recent, Dynamic Reviews on Your Website and Social Profiles

Maintain a vibrant, current collection of testimonials, vital for cultivating trust. Our service ensures that your brand is perceived as relevant and responsive, with a review profile that reflects the latest customer sentiments.

Gain Powerful Insights for Strategic Growth

Armed with detailed analytics and reporting, we provide clarity on your brand's reputation health, enabling strategic decisions that ensure continued growth and a reputable online presence.

FAQs About Review Management Services

Why is managing online reviews important?

Managing online reviews is critical for maintaining a positive online reputation, which significantly influences B2B purchasing decisions. Reviews on Google, Facebook, BBB, and other third-party review sites play a substantial role in shaping the perception of your brand online.

How can online review management software benefit my national or local business?

Review and reputation management software automates the process of monitoring reviews, analyzing customer sentiment, and responding to feedback efficiently. This is particularly beneficial for local businesses as it can enhance their visibility and credibility in local search results. However, it can also yield tremendous benefits for companies serving a national customer base. Rather than adding more software to their tech stack, which would require additional resources and time, many growing companies prefer to leverage a review management agency like Boundless Marketing to handle the process.

What strategies are effective for online review management?

Effective online review management strategy and strategies include regularly requesting reviews from satisfied customers, responding promptly to new reviews, addressing negative feedback constructively, and showcasing reviews across various marketing channels. We will explore more specific strategies in upcoming blog posts.

Can your review management services handle reviews from multiple locations?

Yes, our review management system and services are equipped to handle reviews from multi-location businesses, ensuring that each location maintains a strong reputation and positive customer feedback.

How do you respond to bad reviews?

Responding to poor reviews should be done carefully—acknowledge the issue, offer an apology if appropriate, and provide a solution or ask for a chance to make it right. It shows potential customers that you are committed to customer satisfaction.

Boundless Marketing Services Related to Review and Reputation Management

Here are some of our other capabilities to assist you with your review management initiative and beyond. 

Boundless Marketing: Beyond Software to Real Results

Collaborate with Boundless Marketing for a service that transcends the capabilities and outcomes of reputation management software alone. Our customized, done-for-you approach is about investing in a thriving and robust reputation. With us, you gain a partner dedicated to nurturing the trust your brand deserves.

Unlock the potential of customer feedback and leverage review management as a strategic tool for growth and engagement. Contact us today to craft a successful review management strategy that sets your B2B brand apart.

Complimentary Consultation

Common Review and Reputation Management Topics

Why are Online Reviews Important?
I've got a great product. Why should I care about online reviews?

Online reviews are the digital word-of-mouth that can make or break your business. They matter because:

  • They amplify customer voices and can sway potential buyers.
  • Reviews boost your business's visibility online, especially in search engine results.
  • They give you insights straight from your customers, which can guide your product development and customer service strategies.
How Can Online Reviews Influence B2B Decision-Making
Why are online reviews important in B2B decision-making?

In the B2B sector, online reviews:

  • Serve as a testament to the reliability and quality of your services or products.
  • Act as a form of social proof that can sway potential business clients.
  • Aid in SEO and help your business rank higher for industry-specific keywords.
What is Online Reputation Management?
How does online reputation management shape public perception of my business?

Online reputation management is your business's strategy for creating a positive digital footprint. It's about actively shaping the narrative that surrounds your brand online. Here's what it typically involves:

  • Actively capturing customer feedback,  reviews, and testimonials
  • Monitoring mentions of your brand across the web to understand public perception.
  • Responding to customer feedback on review sites, social media, and forums.
  • Strategically sharing content that reflects your brand's values and mission.
How to Get More Reviews
How can I encourage my customers to leave more reviews?

Encouraging more reviews is similar to sparking a conversation. You want to:

  • Invite customers to share their experiences as part of your after-service or purchase follow-up.
  • Explain how their reviews help others make informed decisions and improve your services.
  • Ensure leaving a review is as hassle-free as possible, perhaps through a one-click link in an email or text message.

Asking for reviews doesn't need to be difficult. It's all about timing and approach:

  • Find the right moment, like after a compliment or when delivering exceptional service.
  • Be direct but polite, explaining how much you value customer feedback.
  • Personalize your request; a generic plea is easy to ignore, but a personalized request shows genuine interest in their opinion.
How to Get More 5 Star Reviews
How can you consistently get more 5-star reviews?

It's all in the details. Here’s how to delight your customers:

  • First, an obvious one: provide excellent customer service to inspire positive reviews naturally.
  • Gently remind customers how quick and beneficial leaving a 5-star review can be.
  • Train your team: They should be experts at guiding satisfied customers through the review process.
  • Tackle problems head-on: Resolve issues before the customer leaves, turning a potential 3-star into a 5-star story.
How to Manage Google Reviews
What's the secret to successfully managing Google reviews?

Managing Google reviews is more than just damage control; it's about fostering a community. Here's how to do it well:

  • Regularly log into your Google Business Profile (formerly Google My Business) account to stay on top of new reviews.
  • Acknowledge each review with a personalized response, whether it's to say thanks or to offer a solution.
  • Encourage customers to leave their thoughts by making the process seamless, like providing a link to your review page after a service.
What is G2?
What role does G2 play in my business's reputation?

G2 is like the report card for your B2B software or services. It's a platform where users leave feedback on their experience with your product, which means:

  • A strong presence on G2 can enhance your credibility in the B2B space.
  • Prospective clients often consult G2 reviews during their decision-making process.
  • Your engagement with reviewers on G2 demonstrates your commitment to customer success and continuous improvement.
What is Trustpilot?
How does Trustpilot factor into my online reputation strategy?

Trustpilot is a public review site that can act as a trust signal for potential customers. It’s impactful because:

  • Trustpilot reviews are seen as unbiased and can influence purchase decisions.
  • A solid rating on Trustpilot can elevate your brand's standing in the eyes of consumers.
  • Responding to reviews on Trustpilot, positive or negative, shows you're a brand that listens and evolves based on customer feedback.
Review Management

Content Authored by:

Lori Angalich

Lori Angalich is the Founder and CEO of Boundless Marketing, a B2B Digital Marketing agency based in Westerville, Ohio. She’s a B2B marketing leader and business strategist with over twenty years of experience leading and executing successful marketing initiatives at growth-focused B2B tech, SaaS, and Professional Services companies ranging from $5 million to over $700 million in revenue. She’s adept at aligning marketing strategies and tactics with business goals, helping companies stand out in highly-competitive markets, and is committed to helping companies make the most of marketing resources and investments.