Boundless Marketing

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Lori Angalich

CEO and CMO of Boundless Marketing

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About Our Founder

Unlocking Growth with Over 20 Years of Proven B2B Marketing Leadership

Lori Angalich is an accomplished marketing leader with over 20 years of experience driving growth and innovation for B2B companies.

Throughout her career, Lori has delivered outstanding results, including driving 500% revenue growth for a global company, increasing digital presence by 20x, and generating thousands of leads that led to over $30 million in new revenue.

Lori has successfully led marketing initiatives for B2B companies of all sizes, from agile startups to global enterprises with revenues ranging from $5 million to $500 million.

Driving Transformations and Building Lasting Success

Lori has built high-performing marketing departments from the ground up, developed and executed successful digital strategies, led global branding efforts, spearheaded PR initiatives, managed all aspects of web and social media strategies, created thousands of impactful content assets, and forged award-winning partnerships with industry leaders like IBM, NetSuite, Salesforce, and Microsoft.

In addition to her marketing leadership, Lori has guided companies through complex transformations, expansions, new product launches, and acquisitions—ensuring their long-term success and profitability.

Pushing Boundaries: From Early Pioneer to Digital Marketing Innovator

Lori has always been at the forefront of marketing and technology, consistently pushing boundaries and finding new ways to elevate businesses.

Early Entrepreneurial Success: Her entrepreneurial journey began shortly after college when she founded a company to promote local businesses through a magazine she created. As the internet emerged in the late 1990s as a powerful tool for businesses, Lori saw its potential early on and enthusiastically embraced it, helping hundreds of companies establish their first online presence and e-commerce capbilities through her roles at AT&T and Sterling Commerce (now IBM).

A Digital Marketing Pioneer: With her forward-thinking approach, Lori quickly became an early pioneer in digital marketing. By 2004, she was already building websites, blogging, designing, creating videos, and developing content for inbound marketing and lead generation for a CRM software company.

Delivering Results Quickly: Known for her ability to deliver results efficiently and cost-effectively, Lori became a valuable partner to businesses navigating the digital landscape. Her early adoption of emerging marketing technologies, combined with her ongoing interactions with industry experts like Gartner, has reinforced her strategic approach and deepened her knowledge. This allows Lori to consistently help companies—including Lightwell and its strategic technology partners—achieve exceptional results faster.

A Trusted Partner for Growth: Lori’s ability to learn quickly, think creatively, and capitalize on technology and trends has made her a trusted partner for businesses looking to grow and gain competitive advantages—without needing large teams and marketing budgets.

Navigating Growth, Expansion, and Transformation

Lori’s expertise lies in helping B2B companies navigate rapid growth, expansion, and transformation. She has successfully guided businesses through solution rollouts, geographic expansions, mergers, acquisitions, and strategic partnerships, always ensuring alignment with their long-term vision.

By blending strategic insights with actionable marketing tactics, Lori ensures that every campaign delivers measurable, impactful results.

Boundless Marketing embodies Lori’s belief that with the right strategies, businesses can achieve boundless success. Her results-driven approach lays the foundation for long-term growth and scalability.

Empowering Businesses to Thrive

A Strong Foundation for Success: Lori blends a relentless pursuit of excellence with a passion for continuous learning and innovation. She earned her MBA with a focus on marketing and entrepreneurship from The Ohio State University, where she honed her strategic thinking and leadership abilities. With a Bachelor of Science in Biology from Denison University, Lori brings a unique analytical perspective that complements her marketing expertise, enabling her to tackle complex challenges with precision and creativity.

Expertise That Delivers Impact: At Boundless Marketing, Lori leverages her experience along with this solid academic foundation to develop growth-focused marketing strategies that deliver both fast results and long-term success. She understands the unique challenges B2B companies face and uses her deep expertise in marketing, business, and industries to create strategies that drive sustainable growth.

Optimizing Talent and Technology for Maximum Impact: Lori knows that exceptional results come from leveraging both top talent and advanced technology. She strategically taps into the best resources, whether local or global, to ensure each project benefits from the right expertise.

At the same time, Lori capitalizes on advanced technologies, including AI, to deliver deeper insights and more impactful outcomes. With a track record of leveraging innovative marketing technologies, she optimizes processes and maximizes efficiency. By combining the right people with the right technology, Lori drives measurable growth that aligns with your business goals.

Passion, Energy, and Excellence

Outside of work, Lori’s love for travel, wine, and music reflects her zest for life and creative spirit. Whether exploring new places, discovering the nuances of a great wine, or enjoying live music, Lori approaches everything with enthusiasm and curiosity.

Based in Central Ohio with her family and two rescue dogs, Lori finds balance in spending time outdoors, embracing nature, and striving to hone her golf skills. Her energetic and positive outlook on life translates directly into her work, where she is dedicated to helping businesses reach their full potential.

A Partner for Your Success: At Boundless Marketing, Lori is committed to partnering with businesses to harness the power of strategic marketing for lasting success. With Lori by your side, you’re not just getting an expert—you’re gaining a partner who brings unmatched experience, energy, and a genuine commitment to your boundless growth.

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Embrace a partnership that will transform your marketing challenges into opportunities.

Let’s get started on your tailored strategy to boost visibility, drive new business, and fuel your growth.

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